Sponsorship deals reflect an interdependent relationship between external companies and football clubs. Companies need football clubs to promote their brand, using football shirts as advertising boards amongst others, while football clubs need companies to generate sufficient income to boost their finances and potential growth.By sponsoring Rivers United, Eunisell, a leading global chemical and specialty fluid management company, has displayed its unwavering commitment to the development of domestic football in the country. No doubt, it is a pioneering feat for Eunisell as it continues to play a significant role in creating a brand profile for Nigeria Professional Football League side, Rivers United, formed following the merger of two clubs: Sharks and Dolphins, in 2016.There is a limit to government funding of the club and that explains the presence of a corporate sponsor, who in turn boosts the clubs revenue base.In only one year into its existence and sponsorship from Eunisell, Rivers United made an audacious bid for the Nigerian title, but narrowly lost to rivals, Rangers.Rivers finished behind Rangers to earn a place in Africa.As a strategic player supplying key products and solutions to a wide base of customers operating in Africa, Eunisell backed Rivers United financially in its bid to make an impact in the continent, this year. Rivers United emerged the only Nigerian team to reach the group stage of continental football this year.Interestingly, there is also the brand connection as both share blue as colours.Social MediaWith #EunisellFootball, Eunisell continues to evolve a brand profile for the Rivers United via Social Media.FansThe Rivers United brand continues to evolve as it now appeals to an increasing number of fans in its area of influence and beyond, thanks to the energy of Eunisell.Statistics reveal an increase in match day attendance for Rivers United compared to the past when it functioned as Dolphins.Expectedly, the presence of Eunisell on the clubâ€™s shirt has created an emotional link with fans, who now see reasons to embrace club official shirts.Eunisell Sponsorship HistoryThis is the second year of Eunisellâ€™s front-of-shirt sponsorship of the Port-Harcourt side and third year as a front-of-shirt sponsor, since venturing into the NPFL with now disbanded Sharks, in 2015.Indeed, it is already three years for Eunisell and a league record as the longest sponsor of a club in the NPFL. Interestingly, Eunisell remains the only sponsor to announce a bonus to a team since organised league kicked off in the Nigeria in 1972.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram
Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Meanwhile, Central Bank of Nigeria Ag.Director Corporate Communications, Isaac Okorafor said this year’s championship which is on-going already would be special as it marks the 40th year of uninterrupted sponsorship of the annual event.Over 300 players drawn from across the country are participating in the Championshipwhich served-off on June 21 at the Package ‘B’ tennis courts of the National Stadium Abuja.The event willÂ end on SaturdayÂ Â and some of the notable players includesformer Champions, Henry Atseye, Christy Agugbom, Shehu lawal, Sarah Adegoke, Nonso Madueke, Blessing Samuel and Aanu Aiyegbusi among others.A total of N700,000 would be won by deserving champions in all the categories of play . With the qualifying series of the 40th edition of the Central Bank of Nigeria men and women Open Senior Tennis tournament Â concluded yesterday, action resumes today with the commencement of main draw of the both the men’s and women’s singles events.The men and womens doubles events will also get underway later in the day just as the Wheelchair tennis event that was introduced few years ago will also see potentials Special athletes in that field also in action from noon at the main court in Abuja.The Championship which began on Saturday had witnessed some interesting results with some up coming players who were given entrance via the wide card rules are not leaving anything to chance thereby confirming the earlier position of the technical officials of fierce battle this year.Women Singles defending Champion Sarah Adegoke still sees herself as the player to beat. According to her, “every player is a potential threat to her tittle defence and I will not underrate anyone in the course of defending my singles’ tittle,” she responded yesterday as she gets herself into action later this afternoon.Â If junior MaryLove Edward can come from nowhere and beat all her seniors to face me in the 2017 finals, then no player must be seen as a minor anymore and this is a pointed to the fact that the younger players as set to take over by using tournaments like this as a platform,” she pointed out.