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Who won the NASCAR race yesterday? Complete results from Michigan

first_imgIn ways both literally and figuratively the NASCAR Cup Series field saw red most of Saturday afternoon.Kevin Harvick’s red No. 4 Stewart-Haas Racing Ford was out front the majority of the afternoon — leading a race-best 92 of the 161 laps — but five restarts in the final 30 laps, including an overtime finish, forced Harvick, “The Closer,” to close out the win. Hamlin, Chase Elliott, Joey Logano, Bubba Wallace and Kurt Busch completed the top 10.Below are the complete results from the FireKeepers Casino 400 at Michigan:FinishDriver1Kevin Harvick2Brad Keselowski3Martin Truex Jr.4Ryan Blaney5Kyle Busch6Denny Hamlin7Chase Elliott8Joey Logano9Bubba Wallace10Kurt Busch11Erik Jones12Jimmie Johnson13Christopher Bell14William Byron15Matt DiBenedetto16Aric Almirola17Matt Kenseth18Tyler Reddick19Clint Bowyer20Chris Buescher21Alex Bowman22Corey LaJoie23Ty Dillon24Daniel Suarez25Ryan Preece26JJ Yeley27Quin Houff28Ryan Newman29Michael McDowell30Reed Sorenson31Austin Dillon32Ricky Stenhouse Jr.33Timmy Hill34Cole Custer35Garrett Smithley36John Hunter Nemechek37Brennan Poole38James Davison39Joey GaseHolly Cain writes for the NASCAR Wire Service. NASCAR AT MICHIGAN: Highlights from Saturday’s opening race”This was just an awesome car to drive today,” Harvick said.Below is more about Harvick’s win, plus the complete results of Saturday’s FireKeepers Casino 400 at Michigan.Who won the NASCAR race yesterday?Kevin Harvick dominated the FireKeepers Casino 400 at Michigan International Speedway, resulting in his third Michigan win in the last four races and the fourth of his career. It was also his fifth win of the 2020 NASCAR Cup Series season, tying him with Denny Hamlin for most in the series this year..@KevinHarvick WINS AGAIN at @MISpeedway!He took the W in overtime, tying him with Lee Petty on @NASCAR’s all-time wins list. pic.twitter.com/vrlfruKDFo— NASCAR on NBC (@NASCARonNBC) August 8, 2020Harvick edged Michigan native Brad Keselowski by 0.284 seconds for the victory on a final overtime restart. “Kevin is just super-fast on the straightaways and doesn’t give up anything in the corner,” said Keselowski, who was hoping to become the first Michigan native to win a NASCAR Cup Series race at the state’s famed two-miler. “We’ve got some work to do.”Keselowski was referring to the second half of the Michigan doubleheader weekend, which features another scheduled 156-lap race Sunday, the Consumers Energy 400 (4:30 p.m. ET; NBCSN, MRN and SiriusXM NASCAR Radio).The lineup for Sunday’s race was set in a unique way — inverting the top 20 finishers on Saturday. That means 20th-place Chris Buescher and 19th-place Clint Bowyer will start out front.NASCAR results at MichiganMartin Truex Jr., Ryan Blaney and Kyle Busch rounded out the top five after Harvick and Keselowski. Busch was racing for the win when Harvick’s car almost made contact with Busch’s car. The resulting change in air flow caused Busch’s car to get loose and nearly hit the outside wall.”Felt like we had a fast car,” said Busch, the reigning series champion who is still looking for his first victory of the season. “But it was the best of the rest. The 4 car (Harvick) was lights out. He deserved to win the race. It was a race for second today.”last_img read more

Top 5 Influencer Marketing Misconceptions

first_imgDon’t Let your Influencer Marketing Program Get Hung UpLately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some brilliant minds in the space about the topic over time, too. But for some reason I still see companies holding off on getting started with influencer marketing. What is the hang up?My Take on the Top 5 Influencer Marketing MisconceptionsIt’s all about the number.  I am not the first one to bring up this point, and I will certainly not be the last. With the growing popularity of tools like Klout, PeerIndex, and Kred, it is really easy to get caught up in the numbers game. Ex: Steve Roberts has 10,000 Twitter followers — he is our top influencer. It is important to remember that there is more to online influence than just these numbers. I agree that these tools do offer some insight (at least directionally), but there are several other factors to consider such as blog readership, audience, subject matter, offline activities, reputation, etc. Audience size is everything. Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience?  What do they care about?  Jay Baer tackled the topic of audience vs influence in a recent blog post in which he highlighted an example of Wilson Leather sending Chris Brogan a leather jacket for free. While it is true that Chris has a huge audience, he doesn’t really have influence or sway over leather jackets. This wasn’t a targeted influencer marketing effort, and I imagine that it wasn’t wildly successful for Wilson. To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience. It takes a lot of time. Just like in dating, it takes time to develop meaningful relationships. But influencer marketing doesn’t have to take a lot of time if you set it up right.  It is all about staying smart and focused. Several months ago, I offered five quick tips to help you get started with influencer marketing without being overwhelmed. Here is another practical tip to get started quickly: Research and build a list of the top five to ten influencers within your company’s space. This list could include bloggers, thought leaders, company executives, etc. Release the list and reach out to each influencer explaining why you are recognizing them as an influencer. This recognition really helps to open the door. When you reach out to them, try to see if your influencers are interested in creating any content with your brand. It could be as simple as a Q&A or guest article. This is really a simple way to get on the radar of your influencers and start building the relationship. You only have one shot. There is a thought that you only have one shot to tell your story and break through to your influencers. While it is true that the pitch is INCREDIBLY important (read some tips to improve your chances here), it is also true that you can make more than just one. More often than not, you are not going to receive a response when you reach out to or pitch an influencer. The silent rejection is completely normal and it doesn’t mean you should stop your outreach! But when you do continue, be sure to target your pitches. It’s just another database. In several blog posts I have referred to managing a database of influencers. That is because I have utilized Salesforce.com to help me organize and manage my contacts. Luckily David Fine of Influencer50 helped point out that it is a huge mistake to treat your influencers as just another database for you to mass-market to. Influencer marketing really works best on a one-to-one level and you shouldn’t follow a spray and pray strategy. What influencer marketing misconceptions have I missed?  Where are you getting hung up? AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more