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The new organizational structure of the Croatian National Tourist Board was adopted

first_imgThe 30th session of the CNTB Tourist Council was held, at which the members of the council adopted a new one Ordinance on the organizational structure of the CNTB Head Office and job systematization, but also other important activities and projects in the field of marketing and advertising.Director of the CNTB Head Office Kristjan Staničić emphasized the importance of reorganizing the work and activities of the Croatian Tourist Board, which, as he said, was necessary to monitor new trends and increase the efficiency of promotional activities in foreign emitting markets. “The existing organizational structure is several years old, and new times and new business trends require the definition of new frameworks for action. Our goal is to be more efficient, more proactive and ultimately more competitive, which is a prerequisite for the continued growth of Croatian tourism. The new systematization will bring more efficient and optimal business, simpler and faster coordination of employees, and thus faster solving of tasks and meeting deadlines.”Said director Stanicic, adding that the new reorganization is the result of an analysis of the situation conducted over the past six months.A special Congress Department has been established within the CNTBThe basic changes brought by the new systematization are the establishment of five sectors, instead of the previous seven, and a special novelty is the establishment of a special Congress Department within the CNTB. Also new is the establishment of the sector for international affairs and the network of representative offices, which will contribute to even better coordination of the network of representative offices, but also stronger representation and better cooperation of the Croatian Tourist Board with world tourism organizations. “With the new systematization, we decided to unite several organizational units into one sector. Thus, we have merged the advertising sectors, the “Croatia” brand and the market research and strategic planning sector into one that will be called the strategic communications sector. This sector will also include PR and marketing activities because we believe that these are closely related activities that require better coordination, closer cooperation and synergy. Another novelty is the return of a special Congress Department within the CNTB, which will be even more focused on the further development and promotion of this important segment of the offer, which significantly affects the year-round business in tourism.”, Concluded director Staničić.In 2018, maintaining positive trendsThe members of the Tourist Board of the CNTB were presented with information on the course of the season and the situation on the markets, and Minister Cappelli announced a good tourist year. “After an extremely successful tourist year 2017, we are entering 2018 with the same goal, ie with the goal of further positioning Croatia as a year-round destination and encouraging the growth of quality and development of Croatian tourism. Positive trends in tourist traffic continued in January, which recorded double-digit growth. With a large number of new investments and activities of the Ministry of Tourism and the Croatian Tourist Board aimed at developing special forms of tourism, better air connectivity, I believe that we have another successful tourist year ahead in which we expect growth of about 5 posit”, said Minister Cappelli.We add that the members of the council also adopted the proposal at the session Decisions on special advertising at the Davis Cup Osijek sports event. This is an international sporting event of the Davis Cup World Group, between the tennis national teams of Croatia and Canada, which will be held in Osijek from 2 to 4 February 2018.last_img read more