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Costa Ricas Solís travels to New York to address United Nations General

first_imgCosta Rican President Luis Guillermo Solís travels to New York Saturday as part of a week of actives in the Big Apple, including his first address at the United Nations General Assembly on Wednesday.Solís will attend the U.N. Climate Summit on Tuesday, Sept. 23, where he will give a speech about Costa Rica’s efforts to mitigate and adapt to climate change. The U.N. has billed the summit as the first time in five years that world leaders will come together to plot a “bold, new course of action on climate change.” The president will be joined by Environment Minister Edgar Gutiérrez and Agriculture and Livestock Minister Luis Felipe Aráuz. That evening, the president is scheduled to attend a reception at the Waldorf Astoria Hotel hosted by U.S. President Barack Obama.Solís said that his U.N. address would reflect Costa Rica’s respect for international law, nonviolence, post-2015 U.N. Millennium Development Goals, and international security concerns including South Sudan, Ukraine, the Middle East, and his position on the new violence flaring in Iraq and Syria from Islamic State militants.“It gives me a great personal feeling to present before the U.N. I had been in the audience before as a young diplomat accompanying grand figures in Costa Rican politics to this forum during the 1980s under President Óscar Arias and the debate over his peace plan. To do it now as a head of state gives me great personal satisfaction. It’s an honor,” the president said.On Wednesday, Solís will lunch with U.N. Secretary General Ban Ki-Moon, before making his first speech at the United Nations during the 69th General Assembly.In addition to meeting with world leaders on social and environmental issues, Solís has several meetings scheduled with multinational businesses, investors and financial media. Solís’ first trip to the United States in June was billed as a way to reassure international investors that Costa Rica is still open for business after his election and after Intel announced it was closing its manufacturing facility here.This time, Solís will likely be on the defensive over Moody Investor Services’ decision to cut Costa Rica’s sovereign debt rating to junk status. The president will meet with 100 business leaders Monday in an event organized by the Costa Rican Investment Promotion Agency, CINDE, and the Financial Times. Despite the recent move by Moody’s, Solís said that Costa Rica remains an attractive place for foreign investment. On Thursday, Solís mets with more businesses at an event organized by the Americas Society/Council of the Americas.Solís will also have bilateral meetings with Guatemalan President Otto Pérez Molina, Peruvian President Ollanta Humala and President Ould Abdel Azi of Mauritania and current head of the African Union.Keeping with his populist image, the president will fly on a commercial United flight to New York. Solís will also meet with Costa Ricans living in New Jersey to celebrate a belated Independence Day. Facebook Comments Related posts:Solís sidesteps Nicaragua border dispute in UN address Costa Rica’s Solís joins UN secretary-general in call for immediate ceasefire in Gaza conflict Presidents Obama, Solís meet in New York Landmark Arms Trade Treaty spearheaded by Costa Rica’s ex-President Óscar Arias goes into effectlast_img read more

Top 5 Influencer Marketing Misconceptions

first_imgDon’t Let your Influencer Marketing Program Get Hung UpLately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some brilliant minds in the space about the topic over time, too. But for some reason I still see companies holding off on getting started with influencer marketing. What is the hang up?My Take on the Top 5 Influencer Marketing MisconceptionsIt’s all about the number.  I am not the first one to bring up this point, and I will certainly not be the last. With the growing popularity of tools like Klout, PeerIndex, and Kred, it is really easy to get caught up in the numbers game. Ex: Steve Roberts has 10,000 Twitter followers — he is our top influencer. It is important to remember that there is more to online influence than just these numbers. I agree that these tools do offer some insight (at least directionally), but there are several other factors to consider such as blog readership, audience, subject matter, offline activities, reputation, etc. Audience size is everything. Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience?  What do they care about?  Jay Baer tackled the topic of audience vs influence in a recent blog post in which he highlighted an example of Wilson Leather sending Chris Brogan a leather jacket for free. While it is true that Chris has a huge audience, he doesn’t really have influence or sway over leather jackets. This wasn’t a targeted influencer marketing effort, and I imagine that it wasn’t wildly successful for Wilson. To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience. It takes a lot of time. Just like in dating, it takes time to develop meaningful relationships. But influencer marketing doesn’t have to take a lot of time if you set it up right.  It is all about staying smart and focused. Several months ago, I offered five quick tips to help you get started with influencer marketing without being overwhelmed. Here is another practical tip to get started quickly: Research and build a list of the top five to ten influencers within your company’s space. This list could include bloggers, thought leaders, company executives, etc. Release the list and reach out to each influencer explaining why you are recognizing them as an influencer. This recognition really helps to open the door. When you reach out to them, try to see if your influencers are interested in creating any content with your brand. It could be as simple as a Q&A or guest article. This is really a simple way to get on the radar of your influencers and start building the relationship. You only have one shot. There is a thought that you only have one shot to tell your story and break through to your influencers. While it is true that the pitch is INCREDIBLY important (read some tips to improve your chances here), it is also true that you can make more than just one. More often than not, you are not going to receive a response when you reach out to or pitch an influencer. The silent rejection is completely normal and it doesn’t mean you should stop your outreach! But when you do continue, be sure to target your pitches. It’s just another database. In several blog posts I have referred to managing a database of influencers. That is because I have utilized Salesforce.com to help me organize and manage my contacts. Luckily David Fine of Influencer50 helped point out that it is a huge mistake to treat your influencers as just another database for you to mass-market to. Influencer marketing really works best on a one-to-one level and you shouldn’t follow a spray and pray strategy. What influencer marketing misconceptions have I missed?  Where are you getting hung up? AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more