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Southland Announces Plans for July 19 Football Media Day

first_imgNoon- 1 p.m.     Lunch (Includes presentation of Southland’s Louis Bonnette Award and other formal elements) The day will open with comments from Southland Conference Commissioner Tom Burnett, followed by 25-minute interviews with each school’s trio of head coach and two student-athletes. The list of student-athletes will be finalized and announced in early July. Student-athletes will also take part in social media segments, which fans can follow live on the Southland Conference Facebook, Twitter and Instagram accounts. 3:45-4:10Main Stage: Houston Baptist Head Coach Vic ShealyMain Stage – ESPN3 Set: Houston Baptist Student-athletesSocial Media Suite; Local TV: Bearkats’ Coach and Student-athletes The ESPN3 broadcast is available via watchespn.com and the ESPN app. Archived video of each team’s press conference and select quotes from each attendee will be made available after the conclusion of the event. WATCH ESPN3 COVERAGE: MORNING SESSION | AFTERNOON SESSIONFRISCO, Texas – Southland Conference Football Media Day is set for July 19, 2018, at the Hilton Houston Post Oak by the Galleria. The event will air live on ESPN3, with the morning broadcast beginning at 9 a.m. CT and afternoon show starting at 1:15 p.m.Media are invited to attend and will have opportunities to conduct one-on-one interviews with coaches, student-athletes and school and conference officials. Participating media can register here, and reserve rooms at a special rate via this link until June 26.   1:45-2:10Main Stage: Stephen F. Austin Interim Head Coach Jeff ByrdMain Stage – ESPN3 Set: Stephen F. Austin Student-athletesSocial Media Suite; Local TV: Lions’ Coach and Student-athletes 9 a.m.-9:25 a.m.Main Stage: Southland Conference Commissioner Tom Burnett 2018 Football Media Day Lineup | Thursday, July 19 (All times Central) 10:30-10:55Main Stage: Central Arkansas Head Coach Nathan BrownMain Stage – ESPN3 Set: Central Arkansas Student-athletesSocial Media Suite; Local TV: Cardinals’ Coach and Student-athletes11-11:25Main Stage: Northwestern State Head Coach Brad LairdMain Stage – ESPN3 Set: Northwestern State Student-athletesSocial Media Suite; Local TV: Bears’ Coach and Student-athletes   2:45-3:10Main Stage: Lamar Head Coach Mike SchultzMain Stage – ESPN3 Set: Lamar Student-athletesSocial Media Suite; Local TV: Cowboys’ Coach and Student-athletescenter_img 4:15-4:40Social Media Suite; Local TV: Huskies’ Coach and Student-athletes 10-10:25Main Stage: UIW Head Coach Eric MorrisMain Stage – ESPN3 Set: UIW Student-athletesSocial Media Suite; Local TV: Colonels’ Coach and Student-athletes 9:30-9:55Main Stage: Nicholls Head Coach Tim ReboweMain Stage – ESPN3 Set: Nicholls Student-athletesSocial Media Suite; Local TV: Southland Conference Commissioner Tom Burnett 2:15-2:40Main Stage: McNeese Head Coach Lance GuidryMain Stage – ESPN3 Set: McNeese Student-athletesSocial Media Suite; Local TV: Lumberjacks’ Coach and Student-athletes 1:15-1:40Main Stage: Southeastern Louisiana Head Coach Frank ScelfoMain Stage – ESPN3 Set: Southeastern Louisiana Student-athletesSocial Media Suite; Local TV: Wildcats’ Coach and Student-athletes(Demons’ Coach and Student-athletes finish interviews, if necessary) 11:30-11:55Main Stage: Abilene Christian Head Coach Adam DorrelMain Stage – ESPN3 Set: Abilene Christian Student-athletesSocial Media Suite; Local TV: Demons’ Coach and Student-athletes 8:00-9:00 a.m.Continental Breakfast – Coaches, athletic directors, SIDs, conference staff, student-athletes, media 3:15-3:40Main Stage: Sam Houston State Head Coach K.C. KeelerMain Stage – ESPN3 Set: Sam Houston State Student-athletesSocial Media Suite; Local TV: Cardinals’ Coach and Student-athleteslast_img read more

Top 5 Influencer Marketing Misconceptions

first_imgDon’t Let your Influencer Marketing Program Get Hung UpLately I have been thinking and reading a lot about influencer marketing. I’ve spent the last three years or so focusing on OpenView’s influencer marketing program and helping our portfolio companies implement and improve their influencer programs. I’ve spoken to some brilliant minds in the space about the topic over time, too. But for some reason I still see companies holding off on getting started with influencer marketing. What is the hang up?My Take on the Top 5 Influencer Marketing MisconceptionsIt’s all about the number.  I am not the first one to bring up this point, and I will certainly not be the last. With the growing popularity of tools like Klout, PeerIndex, and Kred, it is really easy to get caught up in the numbers game. Ex: Steve Roberts has 10,000 Twitter followers — he is our top influencer. It is important to remember that there is more to online influence than just these numbers. I agree that these tools do offer some insight (at least directionally), but there are several other factors to consider such as blog readership, audience, subject matter, offline activities, reputation, etc. Audience size is everything. Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience?  What do they care about?  Jay Baer tackled the topic of audience vs influence in a recent blog post in which he highlighted an example of Wilson Leather sending Chris Brogan a leather jacket for free. While it is true that Chris has a huge audience, he doesn’t really have influence or sway over leather jackets. This wasn’t a targeted influencer marketing effort, and I imagine that it wasn’t wildly successful for Wilson. To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience. It takes a lot of time. Just like in dating, it takes time to develop meaningful relationships. But influencer marketing doesn’t have to take a lot of time if you set it up right.  It is all about staying smart and focused. Several months ago, I offered five quick tips to help you get started with influencer marketing without being overwhelmed. Here is another practical tip to get started quickly: Research and build a list of the top five to ten influencers within your company’s space. This list could include bloggers, thought leaders, company executives, etc. Release the list and reach out to each influencer explaining why you are recognizing them as an influencer. This recognition really helps to open the door. When you reach out to them, try to see if your influencers are interested in creating any content with your brand. It could be as simple as a Q&A or guest article. This is really a simple way to get on the radar of your influencers and start building the relationship. You only have one shot. There is a thought that you only have one shot to tell your story and break through to your influencers. While it is true that the pitch is INCREDIBLY important (read some tips to improve your chances here), it is also true that you can make more than just one. More often than not, you are not going to receive a response when you reach out to or pitch an influencer. The silent rejection is completely normal and it doesn’t mean you should stop your outreach! But when you do continue, be sure to target your pitches. It’s just another database. In several blog posts I have referred to managing a database of influencers. That is because I have utilized Salesforce.com to help me organize and manage my contacts. Luckily David Fine of Influencer50 helped point out that it is a huge mistake to treat your influencers as just another database for you to mass-market to. Influencer marketing really works best on a one-to-one level and you shouldn’t follow a spray and pray strategy. What influencer marketing misconceptions have I missed?  Where are you getting hung up? AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more