Embed from Getty ImagesGeorges-Kévin N’Koudou and Juan Foyth both get chances to impress for Tottenham in tonight’s Champions League game at Wembley.Spurs, already through to the knockout phase, make a number of changes, resting the likes of Harry Kane, Christian Eriksen, Eric Dier and keeper Hugo Lloris.Dele Alli does play, as does Danny Rose, while youngsters Luke Amos and Kaziah Sterling are among the substitutes.Tottenham: Vorm, Aurier, Sanchez, Foyth, Rose, Winks, Sissoko, Alli, Nkoudou, Son, Llorente.Subs: Gazzaniga, Davies, Vertonghen, Amos, Dembele, Sterling, Walker-Peters. Follow West London Sport on TwitterFind us on Facebook
Facebook is Becoming Less Personal and More Pro… Tags:#advertising#Features#Social Web#web Related Posts marshall kirkpatrick How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim – with commercials? A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that’s just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here’s how it’s going down.Setting the StageOld Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. The group seeded various social networks with an invitation to ask questions of Mustafa’s character, a dashing shirtless man with over-the-top humor and bravado. Then all the responses were tracked and users who contributed interesting questions and/or were high-profile people on social networks are being responded to directly and by name in short, funny YouTube videos. The group has made videos in response to Digg founder Kevin Rose, TV star Alyssa Milano (now big on Twitter) and many more people, famous and not. It is well done and it appeals to peoples’ egos – but there is something more, too. It feels very personalized, even if it wasn’t directed at you. Those people that got responses, and many people who didn’t, have Tweeted, Facebooked and otherwise shared links to the videos back out across their social networks. Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. “In a way there’s nothing magical that we’ve done here,” he explained by phone this afternoon. “We just brought a character to life using the social channels we all [social media geeks] use every day. But we’ve also taken a loved character and created new episodic content in real time.”How They Are Doing ItTait says that the primary differentiator between this campaign and others is how closely technical and social media specialists are working with the creative team. “We brought social media experts right into the creative process,” he told me. Tell that to the next person who claims that all so-called social media experts are just hot-air. Tait’s own savvy no doubt played a large role in the success of the campaign as well. He’s just been at Wieden for 3 months, after leaving a UK agency he co-founded 8 years ago. He was voted the Most Influential Person in the UK’s New Media Age Top 100 Interactive Agencies Guide last year. “In the room there are two social media guys and a tech guy who built a system pulling in comments from around the web all together in real time,” Tait says. (Right: Inside the studio, around noon today.) Guide to Performing Bulk Email Verification The Dos and Don’ts of Brand Awareness Videos “We’re looking at who’s written those comments, what their influence is and what comments have the most potential for helping us create new content. The social media guys and script writers are collaborating to make that call in real time. We have people shooting and we’re editing it as it happens. Then the social media guys are looking at how to get that back out around the web…in real time.”The videos aren’t being posted in chronological order immediately after the Tweets and comments they are in reply to. They get moved up and down a queue in a deliberate, orchestrated, if very fast way.Tait: “Those people are having more fun than I’ve ever seen anyone have in a shoot like this. That’s part of why it’s doing so well. It’s genuinely infectious, it transmits itself through the internet in a massive way.”How loved has the new campaign proven to be? 4Chan, the anonymous nihilist obscene messageboard from whence sprang memes like LOLCats and RickRolling, was the subject of what’s now the 3rd most-watched of the Old Spice videos made yesterday, after the ones made for Perez Hilton and Kevin Rose. 4channers hate everything, especially people who talk about 4chan – which this savvy man in a towel did not do. But 200,000 views later, that absurd video response to “Anonymous” has received more than 4000 thumbs up from viewers and less than 100 thumbs down.FreedomTait says that Old Spice’s parent company Procter & Gamble exhibited incredible bravery in allowing his team to write marketing content in real time, with little to no supervision. “There is such great trust [between the companies],” he said. “But we are being very responsible. They have given us a set of guidelines and if we get close to the edges we contact them.”That trust is all the more necessary because of how new this really is, in some ways. “If the message that comes out of this is that you can make TV commercials in 30 minutes, then we’re all out of a job,” Tait jokes. “This is something new. We’re operating on Internet time but with a level of quality you’d get on a TV slot. That combination was what really got many peoples’ attention.”Old Spice continues to post new, personalized videos to its YouTube channel. How long can they go? No one knows, but Mustafa’s sure to smile seductively and make a goofy-macho joke about it once the team is done.The campaign itself is unlikely to end even then, though. You can already get an Old Spice Man voicemail message generated for your phone. The coolest thing about that? That system wasn’t even created by Old Spice or Wieden – it was built by a crowd of users at social news site Reddit this afternoon.Update: At midnight Wednesday night, a very tired looking Mustafa posted the following conclusion.Double Update: Now Alysa Millano has donned a towel her bathroom and challenged Mustafa to make a $100,000 donation to support wildlife restoration in the Gulf of Mexico. Well done.Disclosure: Wieden + Kennedy is an occasional consulting client of the author’s. But this story was too cool to abstain from telling just because of that. A Comprehensive Guide to a Content Audit
By spring of last year, manufactured-home specialist Clayton Homes had formally rolled out its i-House line of modular homes, whose basic $75,000 model features one bedroom and one bath in 723 sq. ft.There’s also a 1,023-sq.-ft. two-bedroom version that starts at about $94,000, and buyers looking for yet more space can prep their building site for a Flex Room – a detached 268-sq.-ft. module with a full bath and a deck but no bedroom or kitchen, for about $30,000.With its trailer-like shape, concrete-fiber and metal siding, and metal butterfly roof, the i-House iresembles many of the simple, easily transported homes that have competed in the Solar Decathlon in Washington, D.C. The i-House roof and floor are insulated to R-30 and the exterior walls to R-21. (We’re awaiting word from the manufacturer for details about airtightness.)A debut in GeorgiaWe were reminded of Clayton’s i-House ambitions by a recent Jetson Green post highlighting an open-house event at Green Bridge Farm, an organic farm that includes a 9-lot housing community on 25 acres in Guyton, Georgia, not far from Savannah. The centerpiece of the open house is an i-House, designed to operate at net zero energy, and an adjacent Flex Room. It is one of the first residences built in the development, where lots of 1.2 to 1.6 acres sell for between $50,000 and $55,000 apiece.Except for Denver, Colorado, the i-House hasn’t made it to many climates in the U.S. where the snow load and cold in winter can be severe. And as noted in a blog post on its website, i-House doesn’t meet code in certain states, including Michigan, although it is available in some parts of Canada.According to the website, i-Houses are currently, or will soon be, installed in 10 locations in the U.S.: Fredericksburg, Virginia; Raleigh, North Carolina; Charleston, South Carolina; Savannah, Georgia; Knoxville, Tennessee; Denver, Colorado; Albuquerque, New Mexico; Tucson, Arizona; Sacramento, California; and Bend, Oregon.
Start Free Trial Already a member? Log in Sign up for a free trial and get instant access to this article as well as GBA’s complete library of premium articles and construction details. Most residential builders understand that window rough openings need sill pan flashing — either a site-built sill pan made with peel-and-stick tape, or a commercial sill pan made from metal or plastic. Window manufacturers’ installation instructions began requiring sill pans about 20 years ago, and by now these details are standard at most residential construction sites.For some reason, though, many builders are neglecting to install sill pans under exterior doors. It’s time for a gentle reminder: If you skip the sill pan under an exterior door, you are risking a very expensive callback.If your exterior doors are protected by porch roofs, you may think that sill pan flashing can be omitted. You may be right. But in the future, it’s possible that homeowners may remove the porch, exposing the door to wind-blown rain. If that happens, the subfloor under the door could rot.In all cases, sill pan flashing is cheap insurance. Not only that: sill pan flashing under exterior doors is code-required. For more information on code requirements for sill pans, see 2012 IRC Codifies Window and Door Pan Flashings.If an exterior door is exposed to wind-blown rain or splashback, the door jambs can get wet. When water dribbles down the jambs, it will find a crack between the jamb and the threshold, soaking the subfloor under the door. Eventually, you end up with a rotting subfloor and a rotting rim joist.If you’re a remodeler, you’ve probably been called in to repair this type of rot. A surprising percentage of exterior doors are unprotected by roofs, and a surprising percentage of these unprotected doors also lack sill pan flashing.Many builders buy sill pans from a manufacturer. Available products include:Other options include:Note that the use of metal sill pans is best restricted… This article is only available to GBA Prime Members
Backlash from Mayweather-McGregor will last years, says Duva Warmbier suffered severe brain damage while in custody. Doctors in Ohio described him as being in a state of “unresponsive wakefulness” but declined to discuss his outlook for improvement, saying such information would be kept confidential.U.S. and North Korean officials said Rodman played no role in freeing Warmbier and the timing of the release and Rodman’s arrival was a coincidence.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutThree more American citizens remain in North Korean custody.During his visit, Rodman played basketball with men’s and women’s teams, visited the city zoo, met Olympic athletes and presented the country’s sports minister with a copy of President Donald Trump’s book, “The Art of the Deal.” The unsigned book, and a “Where’s Waldo” travel edition, were to be passed on to leader Kim Jong Un, who Rodman had met on previous visits in 2013 band 2014. Heart Evangelista admits she’s pregnant… with chicken View comments Former NBA basketball star Dennis Rodman leaves the Koryo hotel for Sunan International Airport on Saturday, June 17, 2017, in Pyongyang, North Korea. (AP Photo/Wong Maye-E)PYONGYANG, North Korea — Former NBA star Dennis Rodman, vowing to come back again soon, on Saturday wrapped up a low-key and incident-free visit to the North Korean capital.On his way to the airport, Rodman vowed to return and said his “thoughts and prayers” are with the family of Otto Warmbier, an American student who was arrested and imprisoned in the North for 17 months, then released just hours before Rodman’s arrival.ADVERTISEMENT WATCH: Firefighters rescue baby seal found in parking garage LATEST STORIES Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games 1 dead in Cavite blast, fire Lacson: SEA Games fund put in foundation like ‘Napoles case’ MOST READ What ‘missteps’? Don’t miss out on the latest news and information. Rodman was on two seasons of Trump’s “Celebrity Apprentice” reality TV show.Rodman created a stir by arriving in the country with his small entourage all wearing clothing and hats featuring the name of a company specializing in a cybercurrency used to buy and sell marijuana.Marijuana is illegal in North Korea.His earlier trips generated a storm of publicity, especially when he regaled leader Kim with a rendition of “Happy Birthday” at an exhibition game he had arranged that included some other former NBA players. On the same trip, he suggested an American missionary was at fault for his own imprisonment in North Korea, remarks for which he later apologized.Although U.S. citizens are not banned from visiting North Korea, the U.S. State Department strongly advises against it.ADVERTISEMENT Heart Evangelista admits she’s pregnant… with chicken Jordan delivers on promise: 2 Cobra choppers now in PH World’s 50 Best Restaurants launches new drinking and dining guide Rodman, who arrived in Pyongyang on Tuesday, was scheduled to fly to Beijing before returning to the United States.Sports Related Videospowered by AdSparcRead Next