Tag: 上海楼凤

Attention turning to what new Cockhill Bridge should be called

first_img Arranmore progress and potential flagged as population grows WhatsApp Pinterest Google+ Important message for people attending LUH’s INR clinic Previous articleDonegal to receive 10% of new Rural Social Scheme placesNext articleDerry’s Hale Brothers on the mark for Republic U21’s News Highland Pinterest Twitter Derry draw with Pats: Higgins & Thomson Reaction AudioHomepage BannerNews By News Highland – March 23, 2018 RELATED ARTICLESMORE FROM AUTHORcenter_img FT Report: Derry City 2 St Pats 2 Attention turning to what new Cockhill Bridge should be called WhatsApp News, Sport and Obituaries on Monday May 24th There are calls for a public consultation on what the new bridge at Cockhill in Buncrana should be called.The bridge opened to two way traffic last evening, with work also underway on surrounding roads to bring the project to completion.Attention is now turning to what the new bridge should be called.Cllr Jack Murray is Cathaoirleach of the Inishowen Municipal District. He says a comprehensive community consultation is required:Audio Playerhttp://www.highlandradio.com/wp-content/uploads/2018/03/jackcgghgfbridge.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume. Google+ DL Debate – 24/05/21 Facebook Facebook Twitterlast_img read more

Lessons from France on the Myths of Same-Sex Marriage

first_imgPublic Discourse 4 June 2013If the recent French mobilizations against same-sex marriage have taught us anything, it’s this: The LGBT lobby has misrepresented its cause’s relationship to time and history. Illinois Democrat Greg Harris stated in a National Public Radio piece what the lobby has been claiming for years:Folks know this will be a vote that history will remember . . . And I think a lot of folks are deciding they’re going to want to be remembered on the right side of history.The proponents of same-sex marriage like polls. A Gallup poll published in mid-May showed public support for their cause rising from 27 percent in 1996 to 53 percent this year. Pew’s survey data reflect a more modest rise, from 35 percent in 2001 to 49 percent in 2013, but the upward march is still clear. In April 2013, the Williams Institute published a state-by-state analysis that reflected a steady growth in the number of states, such as New York, in which more than 50 percent of respondents supported same-sex marriage.Less often mentioned are certain caveats in all these polls. For instance, in Gallup’s poll respondents were asked to choose between supporting or opposing same-sex marriage, without being offered a third option such as civil unions. The data from the Williams Institute show that liberal California is still only at 50 percent for same-sex marriage, perhaps because the state has domestic partnerships already. Minnesota residents only supported same-sex marriage by 43 percent, despite their popular vote to reject a constitutional ban in 2012 and despite the legislature’s hurried process of legalizing it in the state.Nevertheless, two assumptions have determined the way pundits have interpreted these data.One assumption is that the increase in support will be consistent over time rather than fickle. We can name this the Inevitability Assumption, a quasi-Marxian or at least Hegelian view that History is beckoning in one direction and there will be no turning back.The second assumption is that more people accept same-sex marriage because they have more reliable information about what it entails. This is the Enlightenment Assumption, the notion that there is a transcendental benevolence in same-sex marriage, which can rely on the good and the true, if not the beautiful, to be vindicated by the diffusion of knowledge.These assumptions are in fact fallacies. More than any other populace, the French have laid them bare with their four massive “manifs” or mobilizations (November 17, January 13, March 24, and May 26).These four mobilizations are credited as the largest mass uprising in France since the famous revolts of May 1968. As many as 60 percent of French respondents supported same-sex marriage in the fall of 2012, but the level of support now hovers around only 39 percent, with 54 percent supporting “civil unions” only. It is no wonder that the French government has had to shield itself and its LGBT benefactors from outrage with an increasingly totalitarian modus operandi encompassing tear gas and other familiar police-state tactics.The French resistance to same-sex marriage has demonstrated that an ostensibly progressive nation that had little issue with homosexuality as a moral question can change its mind, not based on ignorance of reality, but based on knowing more about what same-sex marriage really means. Sorry, LGBT lobby, the French are sending your soufflé back to the kitchen.Fallacy #1: The Inevitability AssumptionFrance proves that no opinion trend on any graph can be taken for granted as perpetual. In the United States we knew this already; we simply weren’t aware that we knew it. We know from the abortion debate that what seems like a steady march of acceptance can actually grind to a halt or reverse.The Gallup polls on abortion show how unpredictable the trends in opinion can be, for the number of “pro-choice” Americans peaked in 1996 at 56 percent, then declined to 45 percent today, while pro-life opinion gained significant ground, albeit in fits and starts (only 33 percent of Americans were pro-life in 1996, compared to 48 percent today).If we take a step back and examine how the international LGBT lobby has fought for same-sex marriage, we see that the lobby’s leaders must be equally aware that nothing is inevitable about acceptance of same-sex marriage, regardless of what they say publicly. Rather than patience, haste has characterized their tactics.Fallacy #2: The Enlightenment AssumptionRather than maximize people’s access to information about the impact of same-sex parenting, the lobby has sought to suppress journalistic and academic investigations into areas such as surrogacy, which give people pause with time and reflection. While it is impossible to know the inner thoughts of people running advocacy groups, it is reasonable to conclude that they opt to force same-sex marriage and same-sex parenting through the legislatures and courts at lightning speed, before people have the chance to stop and think about what they are signing up for. (The recent examples of California and Illinois are telling; in both states the large number of people who have gay friends did not lead to easy passage of same-sex marriage, but rather may have triggered a backlash resulting in California’s Proposition 8 and the failure of same-sex marriage last week in the Illinois legislature.)http://www.thepublicdiscourse.com/2013/06/10293/?utm_source=RTA+Lopez+Myths+Same-Sex+Marriage&utm_campaign=winstorg&utm_medium=emaillast_img read more

Tips offered to keep foodborne illness out of the classroom

first_imgWashington D.C. — It’s the start of the new school year, which means new teachers, a bunch of homework assignments and the never-ending dilemma of what to include to make a healthy and safe school lunch.“As a mother, I understand the stress that comes with the start of a new school year, but preparing a safe lunch doesn’t have to be a challenge,” said Carmen Rottenberg, Acting Deputy Under Secretary for Food Safety at USDA. “Simple steps like washing your hands and keeping food at the correct temperature can stop the spread of bacteria and keep your children safe from foodborne illness.”Handwashing is the first and easiest step to avoid foodborne illnesses. A recent study by USDA found that 97 percent of the times participants should have washed their hands they did not do so correctly or at all. This poor hand hygiene caused participants to cross-contaminate other spice containers, refrigerator handles, even ready-to-eat foods and other areas of their kitchen with a harmless tracer bacteria.Because bacteria can live on surfaces for up to 32 hours, it’s easy to contaminate sandwich bread and lunch meat when preparing your child’s lunch. But this can be avoided by following a few basic food safety tips.Back to School Food Safety TipsMake sure lunch bags and coolers are clean before packing. Pack moist towelettes so children can clean hands before and after eating.Use an insulated lunch bag or cooler and at least two cold sources, such as freezer packs, for lunches that contain perishable food items like luncheon meats, eggs, cheese or yogurt. This will help keep food safely cold at 40°F or below until lunch time.If packing a hot lunch, like soup, chili or stew, use an insulated container to keep it hot. Fill the container with boiling water, let stand for a few minutes, empty, and then put in the piping hot food. Tell children to keep the insulated container closed until lunchtime to keep the food at 140°F or above.For safety, instruct children to discard all leftover food and used food packaging.Food Safety BasicsKeep these basic food safety steps in mind when packing lunches, making dinner and preparing food all year round.Clean: Wash hands with soap and warm water, and surfaces with soap and hot water before and after handling food. Rinse raw produce in water before eating, cutting or cooking.Separate: Avoid spreading bacteria from one food product to another. Use two separate cutting boards — one for raw meat and poultry, and one for produce or ready to eat foods.Cook: The only way to make sure meat and poultry is safe to eat is to ensure it reaches the safe minimum internal temperature needed to destroy harmful bacteria. If sending soups, stews or chili to school, be sure to heat the food to 165°F, as measured by a food thermometer, before pouring it into an insulated container.Chill: At room temperature, bacteria in food can double every 20 minutes. To avoid this, make sure to chill all perishable foods within two hours (one hour in temperatures above 90°F). Discard any perishable foods that were left at room temperature longer than that.Consumers can learn more about key food safety practices at Foodsafety.gov, by following @USDAFoodSafety on Twitter, and by liking Facebook.com/FoodSafety.gov. Consumers with questions about food safety can call the USDA Meat and Poultry Hotline at 1-888-MPHotline (1-888-674-6854) or chat live with a food safety specialist at AskKaren.gov, available from 10 a.m. to 6 p.m. Eastern Time, Monday through Friday, in English or Spanish.last_img read more

Lions keeps the life in Brian

first_imgBrian O’Driscoll feels being on this year’s British and Irish Lions tour is helping to keep him young. At the same time, there is a significant effect an elder statesman like O’Driscoll can have upon the new generation in terms of aiding their maturing process, and the Dubliner is very much keeping in mind that he is a thoroughly seasoned campaigner mixing with plenty of players for whom the Lions environment is entirely new. “There are guys on a completely different level to you, in their early 20s and on a massive learning curve,” he said. “I’m far from knowing it all, but I’ve seen a lot of things now in my professional career.” Of course, beyond the range of ages, the key way in which Lions tours bring together different types of player is with regard to nationalities, as men accustomed to taking each other on in international competition become team-mates. Leinster man O’Driscoll said: “The Lions is so unique; you kick lumps out of all these guys year on year, and they’re massive adversaries. Then all of a sudden they become your team-mates. “You’re forced to bond in a six or seven-week period, and play for one another against one of the three best teams in the world. You have preconceived notions about what sort of guys particular individuals are. You see the way they carry on on the pitch, and you might think they’re not your type of people. “But then they can completely surprise you; you can room with someone for two or three days and they become your best friend.” The 34-year-old Ireland centre, who has been involved in three previous Lions tours, was the oldest member of the squad in Australia until ex-Wales winger Shane Williams, 36, was called up ahead of Tuesday’s match against the Brumbies. And regarding his younger colleagues within the 2013 party, O’Driscoll told the Radio Times: “I have 12 years and more on some of these guys. Stuart Hogg is the youngest guy in the squad at 20. I’m 34, so I’ve got 14 years on him. That’s a frightening thought – 12 years ago he was in short pants! It keeps me young, though. I go into training every day and the level of conversation definitely keeps me young.” center_img Press Associationlast_img read more

Update on the latest sports

first_imgSeventh-ranked Duke’s ranking vaulted to the top of the list with a 94-60 rout of Notre Dame and fifth-ranked Louisville’s 77-62 loss to Clemson. Vernon Carey Jr. scored 21 points and Tre Jones added 19 as the Blue Devils claimed their seventh straight win. Carey shot 8 of 10 from the field and took control of the game after the Blue Devils led just 20-19 with eight minutes to play in the first half.Duke improved to 22-3 overall and 12-2 in the conference a half-game better than the Cardinals.John Newman III had a career-high 23 points as the Tigers downed the Cardinals. Tevin Mack scored 14 for Clemson, which held the Cards to a season-low 14 points in the opening half.Louisville fell to 21-5 overall and 12-3 in the ACC despite Dwayne Sutton’s 18 points and seven boards.In other top-25 games Saturday: PGA-GENESIS INVITATIONAL3-way tie through 54 at RivieraLOS ANGELES (AP) — Top-ranked Rory McIlroy fired a 3-under 68 to pull into a first-place tie with second-round leader Matt Kuchar (KOO’-chur) and Adam Scott at 10 under through three rounds of the PGA’s Genesis Invitational at Riviera.Kuchar had a two-shot lead at the start of the gorgeous day and stayed there with three birdies and no bogeys through 12 holes. But he started to miss short putts, made three bogeys in a four-hole stretch and had to rally with a birdie on the 17th to regain a share of the lead with a 70.Scott holed a 10-foot birdie putt on the 18th for a 67 and a share of the lead. Bruins top WingsUNDATED (AP) — The Boston Bruins are spending another day atop the Atlantic Division standings following their eighth win in nine games.David Pastrnak (PAHS’-tur-nahk) notched his 42nd goal and Tuukka (TOO’-lah) Rask handled 25 shots as the Bruins dumped the Red Wings, 4-1. Brad Marchand scored his 25th goal of the season and assisted on Pastrnak’s goal to help Bruce Cassidy pick up his 200th victory as an NHL coach.Charlie McAvoy added a goal and an assist for the Bruins, who currently lead the Atlantic by three points over Tampa Bay. The Lightning are hosting the Flyers right now.Elsewhere on NHL ice: Share This StoryFacebookTwitteremailPrintLinkedinRedditT25 MEN’S BASKETBALL-SCHEDULEDuke takes ACC leadUNDATED (AP) — There’s a new leader in the ACC men’s basketball standings. NHL-VIRUS-STICK SHORTAGE CONCERNSAmid virus outbreak, concerns about a hockey stick shortageUNDATED (AP) — The coronavirus outbreak in China is raising concerns about a potential shortage of the hockey sticks used by the world’s top players.Stick manufacturers Bauer and CCM have factories in China that have closed. Officials with both companies say they are monitoring the situation. Another major stick supplier is Warrior which has not been affected because its production is based in Tijuana, Mexico.Bauer and CCM say there has been no impact on the production of sticks for amateur players. February 15, 2020 — Top-ranked Baylor stretched its winning streak to 22 games as Jared Butler had 21 points in the Bears’ 70-60 downing of West Virginia. Butler hit 5 of 7 3-pointers and had six rebounds, while Matthew Mayer chipped in 13 points and eight boards to help Baylor stay unbeaten in the Big 12 at 12-0.— Marcus Garrett scored a career-high 24 points and Devon Dotson added 19 to carry third-ranked Kansas to an 87-70 romp over Oklahoma. Garrett hit a career-best six 3-pointers while added seven assists, five rebounds and four steals in the Jayhawks’ 10th straight win.— Sixth-ranked Dayton earned its 14th straight win as Obi Toppin (OH’-bee TAH’-pihn) furnished 19 points and Jalen Crutcher added 17 in a 71-63 victory at Massachusetts. Dayton shot 53 percent from the field and hasn’t lost since a 78-76 overtime game against Colorado on Dec. 21.— No. 8 Florida State eked past Syracuse, 80-77 behind Patrick Williams’ 17 points and seven boards. M.J. Walker scored 16 points, including five 3-pointers to make up for the absence of star guard Devin Vassell (vah-SEHL’). Coach Leonard Hamilton declined to discuss the reason why Vassell did not play.— Nick Richards had 16 points, including two go-ahead free throws 1:11 remaining as 12th-ranked Kentucky held off Mississippi, 67-62. Tyrese Maxey had 14 points and the Wildcats shot 48% in the second half to erase a seven-point deficit. Associated Press Russell Henley and Harold Varner III are one stroke back and one ahead of Joel Dahmen and Dustin Johnson.Sixteen players were separated by four shots. None of the 16 is Tiger Woods, who is completely out of contention following a 5-over 76.LPGA-WOMEN’S AUSTRALIAN OPENInbee Park takes 3-stroke lead at Women’s Australian OpenADELAIDE, Australia (AP) — Seven-time major champion Inbee Park will carry a three-stroke lead into the final round of the Women’s Australian Open.center_img Update on the latest sports Blackwood Stables says the 4-year-old won’t race again after being treated for laminitis in his right front foot.Country House finished second in the 2019 Derby as a 65-1 shot and was placed first after Maximum Security was disqualifiedRUSSIAN DOPINGRussia to lose Sochi Olympic gold medalSALZBURG, Austria (AP) — Russia is set to lose a biathlon gold medal from the 2014 Sochi Winter Olympics in a new doping case. — Nashville coughed up a two-goal lead before Mikael Granlund scored a power-play goal early in the third period to lift the Predators past the Blues, 3-0. Viktor Arvidsson, Matt Duchene (doo-SHAYN’) and Kyle Turris (TOOR’-his) also scored as the Predators improved to 3-0 this season against the defending Stanley Cup champions.NHL-SABRES-BOGOSIANSabres demote Bogosian to minors, unclear if he’ll reportBUFFALO, N.Y. (AP) — The Buffalo Sabres have assigned Zach Bogosian to the minors after he cleared waivers on Saturday, though it’s uncertain when or whether the veteran defenseman will report.Bogosian’s options are limited after the 12-year NHL veteran went unclaimed a day after being placed on waivers. He must report to Rochester of the American Hockey League, accept re-assignment elsewhere or risk losing out on what’s left of the $6 million he is owed on the final year of his contract. MLB-ASTROS-BAKERBaker to MLB: Tell teams to ‘stop the comments’ on AstrosWEST PALM BEACH, Fla. (AP) — Dusty Baker wants Major League Baseball to end the criticism of the Astros over sign stealing and take steps to ensure pitchers don’t throw at his players.The new Houston manager spoke out Saturday in response to a wave of harsh comments during spring training about the Astros’ use of video to steal signs in 2017 and 2018. Baker called on the league to “Stop the comments and also stop something before it happens.” He said he has been hearing talk of “seemingly premeditated retaliation.”Dodgers first baseman Cody Bellinger said Friday the Astros “stole” the 2017 World Series title from them, and that Jose Altuve (al-TOO’-vay) stole the MVP from the Yankees’ Aaron Judge. Los Angeles pitcher Ross Stripling indicated he might intentionally throw at Houston batters. — Lamar Stevens dropped in 23 points and No. 13 Penn State picked up its eighth straight win by trouncing Northwestern, 77-61. Myles Dread scored 16 for the Nittany Lions, who led 42-28 at halftime and by as many as 18 in the second half before improving to 20-5.— Terrell Allen tied a career high with 22 points, including key baskets on back-to-back possessions late in Georgetown’s 73-66 upset over No. 19 Butler. Allen hit 9 of 14 field goal attempts, including all four 3-point attempts to help the Hoyas win without injured starters Mac McClung and Omer Yurtseven.— Jonathan Laurent and Kalib Boone each scored 16 points to help Oklahoma State beat No. 24 Texas Tech, 73-70.— Kira Lewis Jr. contributed 27 points and Jaden Shackleford had 26 as Alabama picked up an 88-82 victory against 25th-rated LSU.NHL-SCHEDULE Park fired a 5-under 68 that included a 40-foot birdie putt on the 18th hole. She has a 54-hole total of 15-under 204.Nineteen-year-old Ayeon Cho is second following a 69 that puts her one ahead of American Marina Alex.HORSE RACING-COUNTRY HOUSE RETIREDDerby winner Country House retiresUNDATED (AP) — Kentucky Derby winner Country House has been retired because of a foot ailment. The International Biathlon Union has announced a two-year ban for Evgeny Ustyugov, who was part of the gold medal-winning men’s relay team six years ago. The IBU cites evidence he used the banned steroid oxandrolone around the time of the Olympics.His results from the 2013-14 season have been disqualified, including the Olympic victory.last_img read more

$38K Reward Offered For Info on Suspect Who Stabbed Florida Dolphin in the Head

first_imgA substantial reward is being offered for information on the troubling death of a bottle-nosed dolphin on the west coast of Florida.NOAA announced yesterday a bottle-nose dolphin was stabbed to death over a month ago off Upper Captiva Island in Lee County. A necropsy shows a deadly six-inch wound in the head likely from a spear.NOAA is offering a $38,000 reward for information on a suspect. The Marine Mammal Protection Act of 1972 makes willfully killing a dolphin punishable of up to a $100,000 fine and up to a year in jail.If you know who is responsible for this heinous act, please call 800-853-1964last_img

Blatche expects Taipei to play zone, says Gilas has to make shots

first_imgKris Aquino ‘pretty chill about becoming irrelevant’ View comments Stronger peso trims PH debt value to P7.9 trillion LATEST STORIES MOST READ “Hopefully, we’ll be focused and hit the shots and play at a much higher level than Japan. If I get the ball and I see they double me, I have to pass the ball to the open man and hope he hits the shot. If I see my teammates struggling, if I have to take over, be aggressive, and try to get to the rim all the time, I will. It always depends,” he said.“The number one thing on my mind is the win, not to go out there and get a bunch of points. It’s about winning and playing the game the right way.” Kammuri turning to super typhoon less likely but possible — Pagasa CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Photo from Fiba.comAndray Blatche knows how important outside shooting is for Gilas Pilipinas if it wants to come out of the first leg of the 2019 Fiba World Cup Asian qualifiers with a pair of wins.“We had a good job on defense, but we missed a lot of open shots and we got to look on that if we want to get better,” Blatche said on Sunday after wrapping up the team’s afternoon practice at Meralco Gym, on the eve of its clash against Chinese Taipei.ADVERTISEMENT The naturalized big man said that this early, the team is anticipating the visitors to test the Filipino shooters with their zone defense.After all, the Philippines struggled to put the ball through the rim as it shot 38-percent from the field and a measly 29-percent clip from downtown, where it also missed its first eight attempts from threes.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“They’re gonna zone us a lot, and that’s from watching us play against Japan,” said Blatche, who finished with 13 points, 12 rebounds, five assists, three steals, and three blocks in the win. “They’re probably thinking that we’re gonna miss a lot of shots, but hopefully not.”Blatche, however, expressed confidence that the Gilas shooters led by Jayson Castro, Roger Pogoy, and Matthew Wright will be able to knock down shots.center_img Japan ex-PM Nakasone who boosted ties with US dies at 101 Read Next Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH QC cops nab robbery gang leader, cohort Don’t miss out on the latest news and information. Gilas Pilipinas to go with same lineup vs Chinese Taipei Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon Citylast_img read more

25 days agoPSV eager to take Man Utd youngster Tahith Chong on loan

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say PSV eager to take Man Utd youngster Tahith Chong on loanby Paul Vegas25 days agoSend to a friendShare the lovePSV Eindhoven is eager to take Manchester United youngster Tahith Chong on loan in January.The 19-year-old Dutch winger, a graduate of United’s academy, has started United’s matches against Astana and Rochdale so far this season.The Sun says PSV are interested in taking Chong when the transfer window opens again in the new year.United manager Ole Gunnar Solskjaer will decide whether or not to keep Chong at Old Trafford given the depleted ranks of his squad.But realistically, Chong is only going to get first-team football in the Europa League and domestic cup competitions this season. last_img

18 days agoNeville blasts Man Utd board: You get what you deserve

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say Neville blasts Man Utd board: You get what you deserveby Paul Vegas18 days agoSend to a friendShare the loveManchester United legend Gary Neville says the club is in it’s current state due to the board.Neville launched a scathing attack on the United board following the Red Devils’ 1-0 defeat by Newcastle at St James’ Park. He said on Sky Sports: “They have cocked it up over many years. They have cocked it up. They have cocked it up, they are responsible for this. Poor recruitment, poor selection of, well managers, going with them and then pulling off them.”Van Gaal won the FA Cup and then they sacked him. Jose Mourinho they sacked him after two and a half years when they had given him a contract six months before.”They have pulled off managers in what would be the sort of thread of it and they have gone for completely different styles of managers in Louis van Gaal and Jose Mourinho.”They have now gone with Ole Gunnar Solskjaer, who has taken the club in a completely different direction again, and if you change direction as a board every two years and you invest £250million along the way in each manager you are going to have big problems.”And Manchester United are basically now getting the pain they deserve for poor decisions at board level.”Ole Gunnar Solskjaer needs to ensure that the clean up job that he is doing – which needs to be done because of the mess that’s gone before him – he needs to make sure that he actually gets the opportunity to spend that £250million that the others have got to spend so that he can have an opportunity.”There are things out there that I like. There are things that I liked from Jose Mourinho as well, I didn’t want him to be sacked, but there were things I liked out there today.” last_img read more

Strain relations Cannabis companies tread carefully at music festivals

first_imgTORONTO – Beyond the beer tents and poutine trucks at last weekend’s Field Trip music festival in Toronto, concertgoers got a taste of what many cannabis brands hope is a step towards the future of live music sponsorship.A fair distance from the event’s two stages, representatives for licensed producer Tweed Inc. were prepared to talk everything pot and pending legalization in Canada. They handed out free swag and plugged a contest for tickets to see Imagine Dragons in concert. Behind them, a social media photo opportunity drew adults and children alike to pose with a giant sign carrying an ambiguously suitable greeting: “Hi.”It wasn’t exactly the loudest way for Tweed to declare its ambitions of becoming one of the country’s biggest weed players, but as legalization nears, most cannabis companies don’t want to rock the boat with the government. Only a few have signed major sponsorship deals that could throw their name in lights and draw the ireof regulators who could impose stricter enforcement.Federal marketing laws are still hazy under Bill C-45, the proposed Cannabis Act, and that has many weed companies playing it safe during this year’s festival season, to the disappointment of event organizers.“Music festivals are anxious to tap into that money,” said Neill Dixon, founder of the O’Cannabiz Conference and Expo, and head of Canadian Music Week in Toronto.“Everybody is just being super cautious right now. They’re putting their toe in the water and edging their way in. There’s a lot of confusion in the marketplace and no clear delineation about what these companies can or can’t do.”And getting clear answers from the government could take months.The bill to legalize pot goes to the Senate for a third reading on Thursday, before returning to the House of Commons for another round of scrutiny. If the law is passed, recreational weed isn’t expected to hit shelves until the late summer.Before that happens, there are questions around what’s permissible for cannabis “sponsorships,” as outlined in the drafted bill.“I think all of us in the cannabis industry have our lawyers on speed dial, because it’s very confusing times,” said Kerri-Lynn McAllister, marketing officer at Lift and Co., which hosts industry events and offers cannabis education.“A lot of companies are trying to maximize their opportunities…. They’re trying to create brand awareness now because in the future it’s going to be much harder.”With summertime considered a key window for generating publicity, some are willing to experiment.One of the more audacious campaigns comes from Aurora Cannabis, the marijuana company that is “presenting” this year’s North By Northeast music festival. The partnership has the company’s name splashed across festival promotional material and linked to a key venue that serves as both an industry hub and concert space.The sponsorship is designed to introduce Aurora to audiences through “memorable experiences,” said Shaka Licorish, managing director of Toronto culture at the company.“(There’s) nothing to do with the actual sale or production of cannabis, but it’s more to inform the audience of who we are, what our values are, so they can get familiar with us,” said Licorish.Other cannabis producers have chosen more subtle ways to build awareness for their brands.Earlier this year, Amsterdam Brewery signed an agreement with cannabis maker MedReleaf to create a “cannabis-inspired” pale ale called San Rafael ’71. It’s the same name that MedReleaf will use on a cannabis product it plans to launch this year.The pairing grabbed attention last month when Canadian Music Week signed what its head organizer called a “roundabout sponsorship” agreement that made the brewery and the future cannabis label co-sponsors of the festival. San Rafael beers were on the menu at the concerts.“I don’t know if that’s going to be the name of a cannabis strain but as far as we’re concerned it was a beer sponsorship,” Dixon said of the arrangement.Once legalization happens, some expect companies may dare to experiment with what’s permissible under the law to differentiate their brands.With guidelines already strict under Bill C-45 in its current form, making it illegal to advertise on TV or radio, cannabis companies were relying on branded swag — like T-shirts and fannypacks — to differentiate themselves. Last week, an amendment was added that would prohibit the use of cannabis brand elements on promotional items that are not marijuana or marijuana accessories.That could push companies to think even further outside the box to capture attention in subtle ways. For instance, a brand could evoke a recognizable pop culture moment — like a song title or movie — without drawing a direct connection to a celebrity they’re working with.Some companies have already taken another route to the music industry.Up Cannabis chief executive Jay Wilgar helped strike a deal with members of the Tragically Hip last year, making the rockers stakeholders in its parent company Newstrike.The move was later mimicked by Vancouver-based Invictus MD who signed up Kiss frontman Gene Simmons as an ambassador willing to speak about the company and his $10-million investment. Since they’re investors, both deals fall within the rules expected to prohibit celebrity endorsements.Newstrike has brandished the Tragically Hip’s name on its stock exchange ticker symbol, “HIP,” and recently held an event at the Hip’s legendary studio in Bath, Ont., that was heavily promoted on social media.The burgeoning Up brand also intends to regularly tap into the Hip’s fanbase.The Hip’s band members are legally allowed to post about Up-related events to their hundreds of thousands of followers on Facebook, Instagram and Twitter. They can also send out emails to people who have willingly signed up to their mailing lists.Up Cannabis also secured a long-term agreement with the Hip’s talent agency, the Feldman Group, that promises future arrangements with some of its vast roster of clients.“The music side of this thing, to us, is a critical way to get the message out,” Wilgar said.“We intend to do as much as we can within the regulations.”Follow @dfriend on Twitter.last_img read more