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BARC, France, Canada, Japan bodies join hands to align TV data…

first_img Football by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May Likecio.comUnlocking the Success of Digital Transformation with Active Intelligencecio.comUndoMicrosoftBring your desktop to life with Bing WallpaperMicrosoftUndoCapital One ShoppingThis hack can uncover JOANN discounts you don’t know aboutCapital One ShoppingUndoBrad Bedford, a veteran audience measurement executive, has been appointed Global Managing Director of GAMMA, the alliance has stated in a joint Press release.GAMMA aims to leverage the collective knowledge and sector expertise of each member to advance audience measurement solutions worldwide. Through closer cooperation, the participants intend to identify strategies and solutions that are more transparent and standardized. This will ensure greater efficiency, consistency and scope for audience measurement providers and their partners from this point forward.Also Read: IPL 2019: Star’s broadcast strategy attracts more female audience“Audience measurement across the world needs to constantly innovate to keep pace with emerging trends. We at BARC India have always been open to learning from our global counterparts and this international alliance offers a tremendous platform to not only learn from our peers, but also to contribute.” said Partho Dasgupta, CEO, BARC India.“As in every other field, audience measurement needs to cater to changing media behaviors. Partnering with Television, Internet and Radio professionals for decades has allowed Mediametrie to develop unique technological and methodological expertise in audience measurement. We’re pleased to share these achievements with our colleagues, via this new alliance, to further accelerate innovation within the industry”, added Bruno Chetaille, Chairman and CEO, Médiamétrie”.“This global body will help us leverage knowledge, innovation and audience measurement expertise as a result of more effective discussions with key international players. We are confident that this alliance will be a significant conduit in gaining stronger cooperation towards more consistent, transparent, standardized and interoperable audience measurement,” said Neil McEneaney, President & CEO, Numeris.Also Read: Pro Wrestling off to steady start, 9.3 million TV audience for first 5 ties“While each market behaves differently and has unique challenges, the single issue common to all audience measurement providers today is the ability to capture complete viewership, irrespective of screen. Innovation and collaboration remain the primary criteria and this expanded global relationship provides a major step towards that end,” said Yuzuru Kato, President & CEO, Video Research Ltd.Said Bedford, “There is an ever-increasing demand for cross device measurement internationally and the partnering of these audience measurement companies seeks to facilitate continued movement in that direction. I am truly honoured to represent this effort on a global scale. We are confident GAMMA will be a source of great knowledge sharing and continued learning for the industry.”Audience Measurement systems worldwide have been evolving to meet the emerging needs of the industry. Rapid advancements in technology are re-shaping both the distribution as well as the consumption of content. These changes are not only country-specific but have a global impact, given the true nature of digital media. GAMMA can be the game changer for the TV audience measurement metrics.Also Read: BARC Ratings: SS1 Hindi consolidates on IPL broadcast, but others falter RELATED ARTICLESMORE FROM AUTHOR Football WI vs SA 2nd Test Day 3 Live: South Africa lose early wickets; SA 50/3 (16.4 ov)- Follow Live Updates By Kunal Dhyani – May 15, 2019 Euro 2020- Switzerland beat Turkey 3-1: Shaqiri brace ensure 3-1 win; Switzerland’s fate hangs on other Group results WTC Final Day 3 Stumps: India remove Conway and Latham but Kiwis on top; NZ 101/2 (49 ovs) trail by 116 runs WTC Final LIVE: Devon Conway continues red-hot form, slams fifty to provide New Zealand dream start Cricket BCCI Apex Council Meet: BCCI to bid for 3 major global events in next tournament cycle starting from 2024; Check Cricket Share on Facebook Tweet on Twitter Latest Sports News Cricket Cricket Euro 2020, Italy vs Wales LIVE: Matteo Pessina goal helps Italy beat Wales, finish top of Group A with flawless record; Follow Live Updates Football TAGSBARCBARC IndiaBroadcast Audience Research CouncilMédiamétrie FranceNumeris Canada SHARE Broadcast Audience Research Council (BARC) from India, Médiamétrie (France), Numeris (Canada) and Video Research (Japan) will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organization and measurement partners.The four Global Alliance for the Measurement of Media Audiences (GAMMA) founding nations collectively account for a total population of more than 1.5 billion and represent a combined advertising spend of $78 billion (15% of the global total). WTC Final IND vs NZ: Virat Kohli displays his dancing skills on the beats of Bharat Army’s Dhol; Watch video Facebook Twitter BARC, France, Canada, Japan bodies join hands to align TV data metrics Cricket YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredUndoDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredUndoPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredUndoMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity Week|SponsoredSponsoredUndoDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredUndoMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsoredUndo Previous articleCreative Heads shortlist Star Re.Imagine Awards 2019 nominationsNext articleIndia’s World Cup squad is one quality pacer short, says Gambhir Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. 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